🎯 Why create a project on Wisewand?
On Wisewand, a project groups all content related to a single website. It allows you to define your writing preferences, persona, language, and publishing options once — without having to reconfigure them for every new piece of content.
In this guide, you’ll learn how to create a project from start to finish and configure it to perfectly match your needs.
➕ Step 1: Create the project
From the Wisewand interface:
Click Project in the top left corner
Click Add project
Enter a name for your project (e.g., Impact TM)
Enter your website URL including https:// (e.g.,
https://impacttm.com)Write your project brief in the dedicated field
Click Save
💡 The project brief is extremely powerful: any instructions you add here automatically apply to all content created within the project.
Use it to define editorial rules.
📝 Step 2: Write an effective project brief
The project brief lets you set global instructions applied to every generated article. Examples of useful instructions:
Author identity (e.g., “The writer’s name is Jérôme”)
Preferred tone (formal or informal address)
Brands or topics to never mention
Any additional editorial constraints
📌 The project brief complements your persona — it doesn’t replace it.
⚙️ Step 3: Configure the project
Once created, open the project settings (edit icon) to define default parameters for all content.
🎭 Persona and language
Assign a persona from the list
Choose the writing language
Specify the target country if relevant
📏 Content length
You can:
Leave length on Automatic — Wisewand determines optimal length
Set a fixed length for all project content
✅ Recommended: keep Automatic for natural results.
🧱 Content options
Preselect elements you want automatically included:
“In brief” summary box
Table of contents
Information tables
Bullet lists
External sources toggle
Cover image
Images inside content
Automatic internal linking
Bold text
Quotes
Rich formatting
Interactive widgets
⚠️ Only enable what you actually need. Overloaded content can reduce readability.
🔌 Step 4: Connect WordPress and set publishing settings
If your site runs on WordPress:
Select your already connected WordPress site
Choose a category (or leave automatic)
Select the author name displayed on articles
Click Confirm
💡 If you use AI content generation, choose an author identity you’re comfortable taking editorial responsibility for.
🎨 Step 5: Customize your brand styling
You can also add your brand colors to the project:
Primary color
Secondary color
These colors will be used in generated content layouts.
Click Save once finished.
📌 Summary
Here are the key steps to create and configure a project on Wisewand:
Create the project with a name and URL
Write a project brief with editorial rules
Assign persona, language, and country
Set content length and default options
Connect WordPress and publishing settings
Add brand colors
✅ Your project is now ready! Every piece of content created within it will automatically inherit these settings, saving you valuable time for future content creation.